Personal Life Media, a publisher of lifestyle podcasts and blogs for people on the leading edge of culture, made available today a patent-pending audio player widget that distributes multiple podcast RSS feeds. Web widgets are the small modules of content or advertising that a Web user can add to a social network profile, blog or personal start page.
The free player uses “show flow” which makes the album art for up five podcasts fly back and forth in the application via mouse control. The player can be customized by color and size to match any web page or blog as well as to propagate shows in Facebook, MySpace and 20 other sites such as iGoogle and Wordpress. Most importantly, it can be branded with a corporate logo for an integrated look and feel.
HoloGenesis created the widget with Personal Life Media and HoloCosmos designed the widget, the “widget maker” and the PLM network site itself.
Brand marketers who want to distribute valuable content to their site visitors and their social media “friends” use Personal Life Media’s podcast widget to create a sticky consumer experience. As each new episode debuts, it automatically gets pushed to the marketer’s “widget.” Any brand can exclusively sponsor episodic podcast content in a customized player that showcases their unique marketing messages. Fans can grab the player and put it on their site, blog or social site, carrying the marketer’s logo and audio ads along with the content. Podcasters often produce multiple shows and now can aggregate their offerings into a single widget their fans can distribute freely. The widget creator is free for any company, podcaster or content fan. Fees may be involved if a marketer wants to offer shows from Personal Life Media that exclusively feature the brand’s messages. Otherwise, the shows will feature existing sponsor’s ads.
“Pimp” Your Widget
Three simple steps customize your player:
1. Select up to five RSS feeds for audio podcasts.
2. Customize the player’s color and background, pick a size and add a logo.
3. Click “Get” and insert it directly on a blog, website and more than 20 social media services.
Any time a visitor to the brand’s site wants to “get” the widget for their own site, blog or social media page, the sponsor’s logo will be displayed along with the podcasts that include the sponsor’s marketing messages.
Wild For Widgets
Numerous brand marketers and a podcast publisher are using the Personal Life Media audio player widget as of launch: * AccuQuote has integrated their “Life Insurance Podcast” along with four shows from Personal Life Media including “Aging Gratefully,” “Green Talk Radio,” “Living Green” and “Coaching by the Life Coach.” The player can be found on their multimedia page and their corporate blog. * CardScan is distributing “Evolutionary Sales,” “Conscious Business,” “Money, Mission and Meaning,” and “Coaching by the Life Coach” in their customized player. * Oceanus Naturals is providing “Just For Women,” “Tantra & Kama Sutra,” “Sex Love & Intimacy,” “Expanded Lovemaking” and “Fearless Lover” to site http://oceanusnaturals.com site visitors. * Sinclair Institute is offering a series of five relationship shows on their Sinclair University site at http://www.bettersex.com/t-bsu-university.aspx. * Zen by Design, makers of meditation chairs, is featuring “Buddhist Geeks,” “The New Man,” “Living Dialogues,” “Living Green” and “Green Talk Radio” on their site at http://zenbydesign.com along with a group of relationship shows on http://tantrachair.com. * Music discovery publisher IndieFeed is using two customized players to distribute their 10 weekly music shows on Facebook and MySpace in addition to offering the widget for their fans to get and share for free at http://indiefeed.com.
About HoloCosmos/HoloGenesis
HoloCosmos is a leading online design and development firm building innovative social media brand experiences for clients as diverse as GE, HP, Time Warner, Jerry Brown, Carlos Santana, ACLU.TV and Personal Life Media.
HoloGenesis is an early-stage technology startup pioneering visual search and discovery technology for social networks, entertainment, sustainability, healthcare and finance. HoloGenesis develops highly visual online marketing and search widgets, web and wireless applications to create competitive differentiation for brand marketers.
About Personal Life Media
Personal Life Media is a multimedia lifestyle brand providing entertaining and authentic personal content to socially conscious adults, and is the first podcast and blog advertising network for advertisers to reach the “cultural creatives” market segment. Expert hosts deliver motivational programs, talk shows, reality-audio, interviews, advanced techniques and guided exercises in blogs, web audio, video and podcasting formats.
The network offers 25 free weekly audio and video programs, podcasts and companion blogs about self-empowerment, happiness, relationships, sensuality, life purpose, wealth creation, healthy aging and longevity. Additional areas of interest include the men’s movement, life coaching, ecology, creativity, weight-loss, beauty innovation and cosmetic surgery, retirement, conscious business, ethical sales, spirituality, personal and global transformation.
Access the shows for free from a browser or subscribe via RSS or iTunes and listen on an iPod or MP3 player. Personal Life Media is headquartered in Silicon Valley, California.
Tune In to Your Personal Life!
Project Manager/Lead Developer: Alex Wayne
Information Design: Karl Erb
Producer: AnnD Canavan
