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Hewlett-Packard LaserJet Web Sites and Virtual Printers.

Hewlett-Packard LaserJet Group (LSG) is the flagship of the company. Our team created a family 13 unique websites for new printer introduction featuring PDF literature, digital video user's manuals, and our proprietary Shockwave™- based virtual reality printers which allowed each printer to demo itself and users to virtually assemble and configure them with user-driven animation and navigability. The combined efforts added millions to HP's bottom line in increased sales and marketing cost savings.

Reel Available

Information Architecture, Creative Direction: Brooks Cole
Art Directors: Ed Sultan, Maurice Tani, Travis Curl
Designer: Mirjana Risek
Engineers: Brian Tracey, Mark Watson. J.A. Nelson,
Writer: Ken Stockwell
Producers: Peter Christy, Jodi Hadsell
VR Photographer: John Greenleigh

HP Digital Workplace
Group Umbrella: Web, Video, Java

 

HP LaserJet 3100
Product Site : Web, Shockwave VR

 

HP LaserJet 4000
Product Site:
Web, Video, Shockwave VR

HP LaserJet 5000 Site
Product Site:
Web, Video, Shockwave VR

HP LaserJet 8000 Site
Product Site:
Web, Video, Shockwave VR

HP LaserJet 8100 Site
Product Site:
Web, Video, Shockwave VR

HP LaserJet 8500 Site
Product Site:
Web, Video, Shockwave VR

HP LaserJet 8500 Site
Product Site:
Web, Video, Shockwave VR

HP Mopiers Site
Product Site:
Web, Video, Shockwave VR

HP Digital Sender
Product Site:
Web, Video, Shockwave VR

HP Solutions Spotlight Site
Channel Site :
Web, Video, Shockwave VR

 

 

 

A Corporate Web System with Style and Personality
Our team developed a vast Web System for HP that featured every aspect of the company's Workgroup LaserJet offerings for nearly two years. All 13 product sites featured a "Virtual Walkaround" of the product, an interactive online product demo and configuration application, plus online product registration. HP IdeaFinder includes an interactive solution finder that enables users to choose among base printers and configure the selection with HP and third-party solutions. One example, a Virtual Configurator, can be found here.


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