Teacher. Author. Motivator. Speaker. Inspirational Force. Coach. Expert. Businessman.
These are just a few of the titles that describe Jack Canfield. Known best for his Chicken Soup for the Soul series and The Success Principles, Jack is dedicated to transformational learning. Over 40 years, he has trained millions of people to create the lives they desire.
Tenacious is another apt descriptor for Jack, as he continued to pursue a publisher for Chicken Soup for the Soul after more than 33 rejections. Time Magazine notes: "The Chicken Soup product line is the publishing phenomenon of the decade." To date, Jack Canfield has sold over 100 million books worldwide and holds the Guinness Book of World Records for the most books on the New York Times Bestseller list at one time.
So, how do you capture the diverse talents and nature of Jack Canfield to reflect a unified brand for his personal, corporate, and product identities?
This was the challenge presented to the HoloCosmos team, which demonstrated the tenets of what Jack embodies: anything is possible. Through a variety of media, we designed and implemented a cohesive and consistent brand that expressed the integrity and authentic nature of Jack Canfield. Using real-world testimonials from the people who love Jack, HoloCosmos created a variety of video communications that reflect the heart and soul of this gifted transformational leader.
Brooks Cole worked with Jack in a variety of roles, as a video director, branding expert, technology entrepreneur, and transformational consultant. This collaboration brought significant and positive change across The Canfield Training Group, Train the Trainer program, Breakthrough to Success training, and Jack’s personal brand.
Client Project Lead: Russ Kamalski
Creative Director: Brooks Cole
Video Editor: Adam Loften