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Hewlett-Packard
LaserJet Web Sites and VR Printers.
 Hewlett-Packard
LaserJet Group (LSG) is the $12 Billion flagship of the company,
but was experiencing flat sales growth and loss of market share
until we met the challenge of revitalizing the division's web marketing
system. We created a family 13 unique websites for new printer introduction
featuring PDF literature, digital video user's manuals, and our
proprietary Shockwave™-
based virtual reality printers which allowed each printer
to demo itself and users to virtually assemble and configure them
with user-driven animation and navigability. The combined efforts
added millions to HP's bottom line in increased sales and marketing
cost savings.
High-bandwidth
users should see our matrix of screenshots for the HP
LaserJet Design System.
Reel
Available
Information Architecture, Creative Direction:
Brooks Cole
Art Directors:
Ed Sultan, Maurice Tani, Travis Curl
Designer: Mirjana Risek
Engineers:
Brian Tracey, Mark Watson. J.A. Nelson,
Writer:
Ken Stockwell
Producers:
Peter Christy, Jodi Hadsell
VR Photographer: John Greenleigh
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  Our
Shockwave VR Product Demos Stole the Show All
13 product sites featured a "Virtual Walkaround" of the product, an
interactive online product demo and configuration application, plus
online product registration. HP IdeaFinder includes an interactive
solution finder that enables users to choose among base printers and
configure the selection with HP and third-party solutions. One example,
a Virtual Configurator, can be found here.
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